Forget hiring contractors to fertilize your lawn. You got this! Ace Hardware's team believed in you and approached us to create a DIY experience that was friendly, navigable, and credible. The "Tips and Advice" section was designed for curated and crowd-sourced content that users could discover for DIY guidance. We built it mobile-first because when you're changing your Chevy's oil, the last thing you'd want is your precious Macbook under the carriage.
Role: UI Designer
Deliverables: UI Designs
Tools: User Interviews, Sketch, Invision, Usability Testing