Parking sucks. We all hate it. In fact, 30% of all traffic downtown is composed of people circling blocks, looking for available spaces. Parking Genius asked us to help create a consumer app that would eliminate the headache of finding parking spaces. It honed in on "Getting Me There", "I'm Here", and "I'm Leaving" scenarios. The experience grew into a frictionless and pleasant journey while parking became an afterthought.
Role: IA, UX/UI Designer
Deliverables: Wireframes, UI Designs, Copy
Tools: User Interviews, Sketch, Invision, A/B Testing, Usability Testing